According to India Ratings and Research, print media revenue is expected to grow by up to 25 percent in the current financial year. She explained that this was due to the high number of advertisements.
Advertising revenue is expected to grow by 25–30 percent and circulation revenue by 12 percent. The cost of newsprint increased due to the Russia-Ukraine war. This reduces profitability. Operating profit margins of print media companies fall by up to 3 percentage points. About 60% of the newsprint consumed in 2020–21 was imported.
Newsprint prices have plummeted by 80 percent since the start of the war. Newsprint is likely to become more popular in the next six months on the back of declining imports. Circulation and restoration of advertising volume will lead to an increase in the use of Newsprint.
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